My Town Homepage: Social Media Presentation Notes

The following notes refer to the notation marks on the Presentations which were sent to the participants in the "Getting Started in Social Media" Training Course help in the Business Store on Tuesday 8th and Wednesday 9th July 2012

Introduction to My Town Homepage

Note [1] - Link to My Town Homepage Website ; Facebook Page; Email ; 07932 644455

Creating Pages

[2] Pages can only be added by individuals not by companies.

[3] 1 - Go to "Home". 2 - Scroll to bottom of right column. 3 - click "more". 4- click "Create a Page"

[4] 1 - click the arrow in the top right of the Home Page; 2 - click "Create a Page" at the bottom of that page

[5] Easiest way - follow this link - http://www.facebook.com/pages/create.php

Editing the "About Us" Section

[6] 1- Click on the "About" Section 2- Click on any of the "Edit" boxes. 3- Use the left column to edit your settings

[7] First time, go through each section in order.

Navigating the Timeline

[8] The Admin Panel - see Page 5 "Pages Product Guide"

[9] Apps - see page 2 "Pages Product Guide"

[10] Page Chooser

[11] Feature Boxes - these are the boxes on the right column near the top of the Page and comprise the following

- Friends - See details of which of your Friends like the Page

- Recent Posts by Others - This is a snap shot of posts that have been posted by people other than the Page Owners

- Featured Likes - The 5 people you have chosen to be your Featured Likes from the "Featured" Section of your settings.

- Activity - Some highlights of recent things you've done on your Page

[12] See Page 7 - item 9 of the "Pages Product Guide"

[13] This appears at the top of your page when you scroll down past your cover photo

Types of Status Updates

Basic Updates

[14] Check out this training video - http://youtu.be/Fnw-Z51Qu_k

Photos

[15] To Create an Album - 1- Click on "Photo" in the Apps Bar. 2-Click "Add Photos" at the top of the Page.

To post a photo into an Album - 1 Click on "Photo" in the Apps Bar 2- Click on the Album 3- Click "Add photos"

Some photo tips -

To share a photo (1) - 1 - click on the photo 2- copy the address of the photo (the text in the "Browser bar" at the top of the Page which begins www.facebook.com/.....) 3- Paste this address into a status update to link to the photo.
To Share a Photo (2) - Click on "Share" under the photo in the Album.
Create Albums to be like the sections of your website.

Notes[16]

To find Notes click on the icon in the Apps Bar or use the Navigation Bar (see [13] above)

1. To write a Note click "Write Note" in top right corner

2. To Share a Note 1- Click on the Note Title to open it. 2- click "Share" at the bottom of the Note

Insights[17]

To go to Insights click on the graph in the "Admin Panel"

The Overview Section will give you the following

Total "Likes"
The number of "Friends" you can reach from all your "Likes"
The people "talking about us". This is the key number for engagement. Make this higher than 5%. Try to get between 10% and 20%
The number of people you've reached in the last week.
Details of individual Posts

The "Likes" Section will give you the following