Sunday, 10 June 2012

Social Media Strategy Development

What are the Social Media skills and knowledge your company needs to help you reach your market? We have two products that can help you determine a strategic way forward. 

1. 10 Point Social Media Health Check 

We believe that this Health Check can help any Business in Scotland to effectively assess where you are at on your Social Media journey and will signpost what you can practically do to reach the next level in the short and medium term. 

My Town Homepage is a social media company who do more than just talk theory. Our Facebook Pages have over 10,000 followers in Inverclyde alone and we are by far the most “Talked About” in our area meaning that more people engage with us in Social Media than any other company in our part of Scotland.

We’d like to offer you the chance to take advantage of our social media skills and practical experience by giving your company a SOCIAL MEDIA BUSINESS HEALTH CHECK. This assessment involves an initial meeting between us which can take place in person or over the phone. During this 45- 60 minute appointment we will find out as much as we can about your company and listen to where you are at in your social media journey. Then within 5 working days we will produce a comprehensive and detailed 10 POINT HEALTH CHECK REPORT in which will give you our assessment of what you can do in the short and medium term to take your company forward using social media.

This Health Check will be relevant regardless of whether you are absolute beginners in social media through to experienced users. We believe our skills and experience in actually delivering and reaching audiences can help you take the next step for your company regardless of your level of expertise.

Our 10 POINT HEALTH CHECK REPORT will look at the following areas

  1. Should your company be using social media at all?
  2. Are you on the correct social media platform for your company?
  3. Who/what is your target market?
  4. Where does this market exist on Social Media?
  5. Our assessment of how you can reach your market through social media
  6. Our assessment of how you can build your community
  7. Our assessment of how you can improve your current social media platforms
  8. What social media skills you and your team have and what you need
  9. Your initial short and medium term social media goals
  10. How My Town Homepage can help you on your journey

We will spend between 3 - 5 hours on each assessment meaning that our normal fee for this service of £100 represents excellent value for money. We will normally arrange telephone interviews for Businesses outwith Inverclyde however face-to-face meetings can still take place assuming travelling expenses can be met. 

For a limited period we have reduced our fee to only £49

2. Comprehensive Social Media Strategy

Our other Strategy Offer is for your company to receive a comprehensive Social Media Strategy which will specifically set out what your company needs to do to move forward with Social Media in the next 12 months and beyond.
We explore issues such as; What your social media needs are... Which platforms might be right for you... Your team's training and knowledge gaps... Understanding content marketing... Understanding social media... Using social media safely for your company... What your goals and targets will be for the future.... Who/what is your target market... Where your market exist on Social Media... How you can reach your market through social media... How you can build your online community... The strategy document will enable you to be more knowledgeable about how to use social media to meet your company's aims and objectives. 

With this product we have an initial 60-90 minute meeting or conversation with you after which we will produce a draft strategy within 10 working days where we outline what your company's short and long term social media targets will be. The cost of this service is £99

If you would like to book an appointment please contact us on or telephone 07932 644455. You can also visit our Social Media Page
If you think this might not be for you, check out our other services. 

  • Assessment - Where are you on the Social Media Evolution? - Free Analysis
  • Training - Introduction, Basics, Advanced - Free Manuals and Bespoke Training from only £15 per Hour
  • Establish - We Can Get you Started on Your Social Media Journey - From £30
  • Promote - Publicise You through our own Network of Followers - £40 per month
  • Strategy - Your 10 Point Social Media Health Check - Your Strategy From £49
  • Growth - We guarantee to grow your Likes OR followers - From only £10 per month
  • Management - Let us Manage Your Social Media - £49 per month or £499 per year
  • Entry Level Support - Find out what we can do for you for £10 per week
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